by
Walter Brasch
The national news media—and their
sidekicks, the cackling pundits—had been asking the same questions the past six
months. “Will he? Won’t he? Should he? Shouldn’t he? Can he? Can’t he?”
The “he” is Joe Biden. The vice-president said
numerous times he was still thinking about running for president, but hadn’t
made up his mind. The Biden question kept the media busy speculating about an
issue that even Mr. Biden couldn’t answer, nor should he have been forced to
make a commitment in the media’s time frame.
This past week, he decided not to run for
the presidency.
Although Biden explained his reasons, the
media can now spend a few weeks asking the question, “But what if he had decided to run?” It passes as
what the media now think is a deep and probing issue.
The general election is still more than a
year away, and we’re seeing, hearing, and reading about the campaign. There is
little in-depth reporting about policies and issues, and a lot of superficial
reporting about personalities. The 24/7 news cycle has become constant
repetition with minimal information.
It is this journalistic ineptness that has
kept Donald Trump in the media’s spotlight. Whatever the issue, the media
breathlessly rush to Trump for a comment. He is getting more TV air time than
A-list actors and the rest of the Republican field combined. It’s difficult to
find stories that quote anyone other than Trump or Ben Carson, Trump’s main
competition at this point in the election cycle.
It is this also this journalistic
ineptness that has also focused upon Hillary Clinton, who may be the Democrats’
heir-apparent to the White House. While the media focus upon Clinton, they keep
believing that Bernie Sanders is just a campaign distraction, and have given him
little thought, even though he is bringing as many as 20,000 voters to his
rallies, and making major speeches, all of which have substance. The voices of
the other two major Democratic candidates are muted by the media that have made
decisions for the rest of us.
It’s nearly impossible to find stories
about similarities and differences among the candidates of both parties. It’s
even rarer that the mainstream media are challenging the statements of the
major candidates, pointing out errors, semi-truths, and outright lies. For
many, the attempt to be “fair” means allowing the subjects to have a megaphone;
the search for the truth has been fumbled, with the media role apparently being
that of Charlie Brown falling down after Lucy pulls the football away at the
last moment.
From Iowa, where the candidates and media
will congregate in December for the Feb. 1 election, we’ll learn that all of the
candidates say they love pork and corn, the farm life, and the spirit of those
in one of the flattest states in the country. In New Hampshire, which has its
primary a week later, we’ll learn the candidates think granite is the best kind
of rock, and support the quiet rural life, and the spirit of those in New
England. In South Carolina, the media will report that the candidates have each
declared they believe whatever it is that South Carolina believes. What’s left
of the candidates will make their way into Pennsylvania for the primary on
April 26, near the end of the campaign season. In the Keystone State, we’ll
hear them say they love cheese steaks. When the candidates are in the eastern
part of the state, they will proclaim
their love for the Phillies; when in the
western half, they’ll root for the Pirates. Everywhere else, they’ll praise the
rural life. The media, of course, will report all this—unless a Kardashian
sneezes, in which case the media will run shove aside political coverage for
the more important late-breaking news.
While focusing upon the Democrats and
Republicans, the media will ignore candidates for the other political parties,
perpetuating a self-fulfilling prophecy of ignorance that they don’t have a
chance to be president—and therefore their views are meaningless.
During the coming year, we will be
subjugated to dozens of robo-calls from celebrities, politicians, friends of
politicians, union and business leaders. We will be exposed to hundreds of TV
ads. We will receive several dozen flyers and postcards. Our e-mail will be
jammed with junk, much of them asking for donations. Our landscape will be overrun
by campaign signs and billboards. We will see, hear, and read the comments of
pundits who know little about government and a lot about show business. The
campaign media cost for just the two emerging Democratic and Republican nominees
will be over $1 billion each. Television stations will embrace the race for the
primaries; newspapers will settle for advertising for local candidates.
In slightly more than two weeks, Americans
will vote for candidates for city and county offices, and for judges. These candidates
have immediate and direct affect upon the people. We must learn more about
them, their beliefs and principles. We must force the media to do in-depth
coverage.
And, most important, we must vote in this election—even if the presidential
candidates aren’t on the ballot.
[Dr. Brasch is a former newspaper and magazine
reporter and editor who covered politics and government for four decades. His
latest book is Fracking Pennsylvania.]